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Inside the Brand: Interviews Strategies from Brands Big Small

Stories and advice from the world’s top CMOs and brand leaders.
https://www.adweek.com/inside-the-brand/ - Details - Similar

Programmatic Advertising Media Industry News Analysis

Green references the shift to AI, CTV, retail media, audio, Google’s antitrust pressure, and more as impacts to its businessAdweek; Getty Images, The Trade Desk
https://www.adweek.com/programmatic/ - Details - Similar

Commerce: Digital Strategies, Business Trends More

Linktree, the popular link-in-bio tool used by over 50 million people, simplifies the process for creators to recommend products and set up their shops.Linktree
https://www.adweek.com/commerce/ - Details - Similar

Convergent TV Advertising: Trends, News Analysis

Paramount Global agreed to be acquired by Skydance Media in July. PATRICK T. FALLON/AFP via Getty Images
https://www.adweek.com/convergent-tv/ - Details - Similar

Media Industry News Analysis

FTC chair Lina Khan, who has been tough on M A, will likely be replaced much more quickly under Trump
https://www.adweek.com/media/ - Details - Similar

Performance Marketing: Latest Trends, Agency Strategies More

Research over the last decade has produced slimmer, sleeker, better-performing models.Yuichiro Chino/Getty Images
https://www.adweek.com/performance-marketing/ - Details - Similar

How the 2024 Green Guides Will Weigh Marketing Claims

Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account for nearly half of
https://www.adweek.com/commerce/green-advertising-ftc-2024-guide/ - Details - Similar

Gap and Dapper Dan Celebrate Harlem, Holidays and Community in Latest

The stage is set! Advertisers, don't miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP.
https://www.adweek.com/brand-marketing/gap-and-dapper-dan-celebrate-harlem-holidays-and-community-in-latest-collab/ - Details - Similar

Experiential Enters Its Renaissance Era

The stage is set! Advertisers, don't miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP.
https://www.adweek.com/brand-marketing/experiential-awards-brands-take-bigger-swings/ - Details - Similar

Social Marketing: News, Agency Trends Latest Strategies

Last year, shorter edits missed the emotional highlights of the Big Game ads, evoking confusion online.mathisworks/Getty Images
https://www.adweek.com/social-marketing/ - Details - Similar

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